Own Brands Hitting Home
Selecting the right aspirational imagery delivers those “right in the feels” moments to raise your TSR.
The Challenge
Make everyday items and messages feel human, premium and worth choosing in a fast-scroll environment. Communicate clearly with minimal copy while protecting brand consistency.
Snapshot
• Digital circular assets + long-scroll features | Lifestyle + emotional video
• Role: Creative direction, image/video selection, layout system
What I Led
•Creative direction for lifestyle imagery and emotional tone across Own Brands assets
• Image/video selection based on “instant comprehension” and values-driven resonance
• Scroll-friendly layout decisions optimized for fast browsing in digital circular
Results
• Increased emotional clarity and message comprehension in a single frame
• Built a repeatable visual approach that scales across categories and formats
Scroll Stopping Modules
Emotion-led creative that builds trust and brand preference in a single scroll-stopping frame.
Own Brands
Wine Spritzer Feature
Collaboration with two of the most popular Winn-Dixie Store Brands in a simple, realistic yet also fun, new and exciting way.
Created to elevate Store Brands through lifestyle photography, cocktail inspiration and quick recipe content for the website.
Banana Event - Hot Price
Aspirational visual approach designed to make a high-volume sale item feel craveable and modern. This piece is guaranteed to make you crave at least one new banana recipe.
Own Brands - Storytelling
Birmingham: Weekly Winns Signage Simplification
Store Refresh Kit
Circular Production Automation
Photo Shoots & Art Direction
100-Year Anniversary Drone Show
Freshness Proposition