Aspirational Storytelling
Selecting the right aspirational imagery deliver those “right in the feels” moments to drive fast resonance and brand preference.
The Challenge
Make everyday items and messages feel human, premium and worth choosing in a fast-scroll environment. Communicate clearly with minimal copy while protecting brand consistency.
Snapshot
• Digital circular assets + long-scroll features | Lifestyle + emotional video
• Role: Creative direction, image/video selection, layout system
What I Led
•Creative direction for lifestyle imagery and emotional tone across Own Brands assets
• Image/video selection based on “instant comprehension” and values-driven resonance
• Scroll-friendly layout decisions optimized for fast browsing in digital circular
Results
• Increased emotional clarity and message comprehension in a single frame
• Built a repeatable visual approach that scales across categories and formats
Thanksgiving Closure Module
A high-resonance lifestyle image paired with a simple message to communicate values instantly: we’re closed on Thanksgiving so associates can be with their families.
Emotion-led creative that builds trust and brand preference in a single scroll-stopping frame.
Holiday Recipe Module
A warm, human moment paired with a simple recipe. Store branded products item list to connect tradition and shopping in one fast-scrolling frame.
Own Brands Wine Spritzer Feature
Simple yet engaging, scroll-style digital story, built to elevate Store Brands through lifestyle photography, cocktail inspiration and quick recipe content
Banana Event One-Pager
A pure-aspirational visual approach (no recipe) designed to make a high-volume sale item feel craveable and modern through my ability to get out of the artists way on this one. (SusanB) I had worked with this individual for a few years by this point, and I trusted her with her craft. Good art direction doesn’t always mean more direction. This should make you crave at least two new banana recipes.
